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The recent election in the UK could provide some valuable lessons for business owners, directors and managers. If you think about the election period and how the different parties and leaders behaved and presented their parties to the voting public, what lessons are there for your business? Here are some thoughts that may enable you to reflect on what you may want to do differently in your business:
Have a clear vision, strategy and plan. Do you have a clear vision, strategy and plan for your business? In a business, as with a political party, it is important to know where you are going by developing a clear vision, strategy and plan. If you are not clear where you are heading it will be much harder to get there. You may want to read our article In which direction is your business heading?
Understand who your customers are. Do you know who your customers and potential customers are? As a business it is critical to understand who your customers are and where to find them, in the same way political parties need to understand their target voters. Without this knowledge you may find that your marketing is scattergun and less effective, your products and services may not be right for your customer base and you may not be meeting your sales targets.
Listen to your customers. Are you engaging with your customers and really listening to their feedback? Understanding what your customers think about your business and the service they receive will enable you to put your customers first and to meet their needs. If you do not do this your business may start to struggle and your customers like voters may go elsewhere. You may want to read our article What do your customers think about your business?
Have a unique and clear message. Do you have a unique and clear message about what your business does and why clients should buy from your business? Clarity and uniqueness of the messages of the political parties impacted their eventual success and the same is true in business. Without a clear and unique message people will be confused about your business and are likely to buy from your competitors.
Don't make assumptions. What assumptions are you making in your business? Where politicians make assumptions these are not always right and it can dramatically impact their share of the vote. In the same way in business making assumptions without checking the facts can have a negative impact on the business.
Leadership is key. How are your leadership skills? What areas do you need to improve? Developing your leadership skills is essential for running a successful business, just as it is for running a political party. Poor leadership skills can act as a barrier to growth in your business. You may want to explore this further by reading our article What makes a good leader?
Get your marketing right. Are your marketing strategy and plan right for your business? As you saw in the election having the right marketing strategy and plan is critical for the success of the political parties. This is the same in business so maybe it is time to revisit your marketing strategy and plan.
Don't make promises you cannot keep. What promises are you making that you cannot keep? In politics there are many instances of promises not being kept which sow seeds of doubt in the electorate. Consider your business and the impact of not keeping your promises, whether with your clients, shareholders, suppliers or your staff. What level of trust do they have in your business?
Be flexible and adaptive. Is your business and are you flexible and adaptive? In today's business world, like in the political world, there are many changes happening. Being flexible and adaptive will enable your business to grow and develop, whereas a rigid non adaptive approach may act as a barrier to growth.
Access support and help. Are there areas where you could benefit from help and support in your business? Political parties and their leaders access help and support in areas such as public speaking, public relations, strategy and understanding voter opinions. In the same way you may want to access help and support for your business.
Are any of the above lessons relevant to your business? Why not reflect on the above and consider what you may want to do differently in your business.
You can also read other business and stress management tips articles that may help you be more effective at work or in your business.
Author: Liz Makin
Published: May 2015
Makin It Happen has a range of personal development online courses to purchase, created by Liz Makin, including communication, resilience, time management, stress management and coaching. Liz Makin also provides personalised business coaching, business mentoring and stress management services to business owners, directors, managers and professionals.
Please call Liz on 01780 765270 or email Liz@makinithappen.co.uk
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